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INTERVIEWS LOOSE LOGIC
BETTER PLACEWhat kind of venues are open to you as a rapper in the Orange County area?
RAPPER LOOSE LOGIC TALKS TO ROCKWIRED
ABOUT FINDING HIMSELF THROUGH HIP-HOP
HIS CD ONE STORY
AND NOT BEING 'JUST ANOTHER WHITE BOY RAPPER'
INTERVIEWED BY BRIAN LUSH
On paper, the idea of a white rapper from Orange County sounds like a premise for some comedy flick, but in reality, LOOSE LOGIC is anything but a joke . The twenty three-year old rapper (IAN ARMSTRONG) has got one independently released CD ONE STORY to his credit and a new one on the way. It's a musical odyssey that started in the seventh grade once he was exposed to his cousin's Hip-Hop colllection. This kid got his education by listening to TUPAC and DR. DRE. But even before his exposure to Hip-Hop, there was already some musical know-how, in terms ofplaying the piano. With one listen to ONE STORY, you can hear that it's more than just clever rhyme schemes and sampled beats; there is some real musicianship goingon here. ONE STORY is testamanet not only to his skills as a rapper but as producer as well.
Is LOOSE LOGIC going to be the nest grest white hop of Hip-Hop? Could be. God knows that EMINEM and EVERLAST have made filling that job a little easier and have brought the game beyond the clunkiness of a ceretain white rapper from little more than a decade-and-a-half ago (We don't need to name him, do we?). Whether we're talking about a million plus units being sold or simply doing what he loves, it's a safe bet that LOOSE LOGIC is going to be around for a while.
ROCKWIRED spoke to IAN ARMSTRONG over the phone. Here is how it went.
I just recently did a show at B.B. KING'S at Universal Citywalk and HOUSE OF BLUES in Anaheim. I also done shows at D.P. OZZES in Long Beach and JOSH SLOCUM's in Newport Beach. It is hard to get a Hip-Hop gig in Orange County. I was supposed to do a live show at the BLUE CAFE but the whole thing is off right now. They were going to put me in between two rock groups.
I can't imagine how that would happen?
I can't imagine either. That's why it didn't happen. There were also discrepancies in the booking. Right now, I'm trying to get into some Hip-Hop festivals and things like the Orange County Fair.
What made you settle on doing the music that you do? What brought you to this point?
I used to play piano when I was little. I've always been into art and painting and drawing. I always had an appreciation for music but it wasn't until high school when I got into it. Rap was something I did for fun and in the beginning I didn't think I was going to be any good at it. I had a friend who rapped seriously and eventually I got around to recording something and I posted it on NAPSTER and people started listening to it. It caught on and people were saying things like "You're pretty good man!" So I kept on doing it. I'd go to my uncles house to record until I eventually found a studio down in Oceanside. Progressively my sound got more serious and professional sounding.
The thing I've noticed about Hip-Hop is that it's got this tight community. Is there a community of artists there for you?
There are some in Orange County that are doing shows and there are others that haven't been doing as much. You've got quite a few people in San Diego and Oceanside as well. There is a group of artists that I know and work with and we'll end up doing shows together every now and then.
Explain if its explainable, the creative process. How was your CD ONE STORY recorded? I've got an idea of how things are done in recording rock music but not Hip-Hop.
It's kind of like how you would do rock music but it's a lot quicker. It's only you that you are working with and you're not having to get four or five people on the same page. The vocals usually take an hour unless I'm singing then it takes a little longer. It all depends on the depth of the beat. If theres a lot of guitar or piano, than it might take longer. I can get a rough draft of a song done in an hour and a half. Then, I'll get all of the songs done for the CD and go back and spend hours mixing and mastering it. ONE STORY probably took me about a year.
You're working on another CD at the moment?
Yeah. I've got a lot of songs done. About 40 or 50. I keep creating music and the style and sound of it keeps changing. I'm trying to come up with songs that will go together on a CD without sounding like theres a complete sound switch in the middle of the CD. You know what I mean?
I have to ask this question. After EMINEM, is it easier for a white rapper to be respected?
It is, but it's not at the same time. There is always going to be that comparison with someone like VANILLA ICE. EMINEM made it a little easier, but you end up getting compared to him. It's easier for white rappers to be respected but to not have their own identity in my opinion. People always want to identify you with someone, especially in the Hip-Hop community. Even if I don't sound like EMINEM as far as vocal tone or rhyme pattern, they'll still say I sound like EMINEM. They mean it in a good way but at the same time it's frustrating.
Where do your lyrics come from?
They come from a lot of different things. It's a combination of what's happened to me in my life, what I'm going through emotionally, things that I see on the news and stories that friends have told me have happened to them. It's a bunch of stuff put together to tell a story and in my writing, I try to have some positive outcome or message to the story.
I think you've got a potential hit with LOVE LIKE THIS.
From the CD ONE STORY, are there any tracks that sort of stand out for you as favorites?
I like all of the tracks pretty much. As far as favorites I'd have to say, the title track ONE STORY, LOVE LIKE THIS BETTER PLACE and ADVERSITY. There are a couple of others but above all, I'd have to say ONE STORY and BETTER PLACE.
Who were some of your influences?
TUPAC, BONE THUGS & HARMONY and early DR. DRE. My cousin got me into it. I was more into rock in the beginning. I'd go to my cousin's house and he's play all of these rap CDs and I started getting into it more and more.
How old were you when you got into TUPAC.
I was in the 7th or 8th grade.
How old are you now?
What do you want someone to walk away with after hearing the music?
I want them to feel like they know me, like they've had a conversation with me and have some insight into my life. I want my music to relate to a lot of different people.
READ THE MOST RECENT ROCKWIRED ON-LINE EXCLUSIVE INTERVIEW WITH LOOSE LOGIC HERE