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ROCKWiRED iNTERViEWS: SWADE G

THiS iS THE LiFE

SWADE G TALKS TO ROCKWiRED
ABOUT HiS DEBUT JOiNT GHETTO LiFE
WORKiNG WiTH RAPPER KOOL AiD
AND HARD EARNED PERSEVERENCE 
http://www.rockwired.com/swadeg.jpgMAY 12, 2010
iNTERViEWED BY BRiAN LUSH
The working class port town of Long Beach, California is often overshadowed by the grime of Los Angeles and glare of Tinseltown, but in the early nineties, Long Beach – along with the neighboring Compton – was ground zero for the G-funk sound that came to typify West Coast hip-hop and boasted such progenitors as SNOOP DOGG and WARREN G.  Back when this hypnotic sound was intoxicating listeners and angering a few concerned citizens, a young man by the name of WADE KIBBY was getting an invaluable musical education by working in the studio with the likes of SNOOP DOGG producer E WHITE and WARREN G producer CHUCK TAYLOR. Music was always in the cards for KIBBY having grown up in a musical family (his older brother is DIRTY WALT KIBBY of the legendary ska/funk band FISHBONE). After years of working behind the console and numerous false starts at getting in front of the mic, KIBBY adopted the moniker SWADE G, paired up with Compton-based rapper KOOL AID and released the debut joint ‘GHETTO LIFE’ – catalog of killer beats and catchy melodies that set the back drop for SWADE’s hip-hop treatises on staying focused (‘MONEY THEN A NUT’), getting ahead (‘HOW TIME FLIES’) and staying strong despite rough economic times (the title track ‘GHETTO LIFE’).

ROCKWIRED spoke with SWADE G (WADE KIBBY) over the phone regarding the new release. Here is how it went.

I interviewed your brother WALTER a few months ago and now I’m talking to you. Usually, when I’ve interviewed brothers they’re in the same band so this is a first.
I hope that’s good.

It is. With all the work that has gone into GHETTO LIFE put behind you how do you feel about the end result?
I actually like the end result but as a producer, you continue to do some material and find yourself falling in love with some of your new material, but I still love GHETTO LIFE.

Who all did you work with in putting it together?
The person who I mainly worked with is KOOL AID. He’s my partner and he does most of the rapping on most of the songs and he helps me with the hooks and the ideas and I’ll take a line that he’s got  to re-vamp and work it out and sing it. He helps me to be able to finish the beats that I make. It’s basically him – one person – that does it. Other guys come in and they might have some bars or something to say on something and they add to it but it’s basically just me and him.

Talk about how music started for you. Because of your brother, I can only imagine that it was a musical household that you grew up in.
It was a musical household. We were always into music as kids. We’d be out playing with bats and rackets like they were guitars. My father bought us guitars when we were really little kids. I kept playing my guitar. My father also played trumpet so my brother went in that direction. I kind of stuck with the guitar for a little bit. Now you hear all of the bass playing and all of the stuff I’m doing and that is where my real love is at. But yeah, we definitely grew up in a musical household.

What artists spoke to you growing up?
In the beginning, the heaviest thing that I would’ve gotten into is PARLIAMENT. I used to go to the record store with my brother and this was around the time that GEORGE CLINTON had a live album out. The picture of the album kind of grabbed me. On the cover, he’s on a mothership and he’s got these boots on. I started listening to the music and I’d play it on the record player over and over. So it all started with PARLIAMENT and then I got into other things like P-FUNK and BOOTSY COLLINS. There were a whole lot of other artists but that was probably the first artist that I probably tried to really get into and absorb.

It’s kind of interesting how inadvertently those funk sounds ended up inspiring the rhythms behind hip hop.
Yeah, it’s true.

You got your teeth cut working with the likes of E.WHITE and CHUCK TAYLOR. Describe what it was like working with them.
As a young producer, I moved to Long Beach in 1995 and started getting the equipment to do production and as I was doing that I was running into people like E. WHITE. He worked on a mixed tape that I had done for him. I also did a project for CHUCK TAYLOR which was a little single that I had gotten a few copies of pressed. In that time I was paying some dues and making tracks and putting songs together and getting better at my craft. I was just getting my sound together.

Describe the creative process in terms of getting tracks made. How does that work?
There are a couple of different ways. Sometimes you’re inspired and you have something already to go on and you have it playing in your head so you just sit down and put it together piece by piece. That’s how I produce. I do it all piece by piece. Other times you just start messing around and you see if you can find something. Sometimes you hear another song and you want to do something similar to that. You know that when you start working that it’s not going to sound like that song so you go ahead make something along those lines. Sometimes it works and sometimes it doesn’t. There are a number of different ways of going at it. If you want to be a good producer, you need to have a few different ways of going about making tracks or you’re just going to have one kind of sound.

What songs off the album stand out for you the most and why?
MONEY THAN A NUT is one that stands out. Its about time I went through where I realized that I needed to spend more time working on making something happening and not focus so much on the relationship aspect of things. I realized that if I worked harder and got things done then I could have a lot more fun in my relationship. You go around wanting to have  a companion and then you spend the all the wrong kind of time that way and you don’t spend all of the correct time doing other things and this song is about the point where I was finally beginning to understand that. I like how all of that came out in that song. That’s a pretty good one. GHETTO LIFE is a pretty good one. That song came together in the middle of the recession when things weren’t really looking all that great but inside of me, I felt that things aren’t bad for everybody. I think some people needed a message. Something that said get your ass up and do what you need to do. Americans are always looking for that American Dream somehow and that gets brought up in the song HOW TIME FLIES. There is a line in there that goes “Ain’t it funny how time flies/ Are you getting your American Pie/” Are you paying attention? Things are getting hard. Are you doing what you’re supposed to do or are you blaming everything on other people and things are collapsing down  and you’re not doing what you need to do for yourself? I would really like for people to listen to that song and get something from it.

You also make a shout out to your brother on this CD.
Yeah. Without my brother doing what he’s doing and carrying the torch for so long and being in the trenches and still being a member of FISHBONE, I’m almost positive that I wouldn’t be putting my album together right now. Because of his longevity and me being able to watch him for so long, I guess I still see music as something that I want to do, you know what I mean? He’s the reason why I’m putting this together. That’s why I’ve got a song on there for him and he helped song on ‘HOW TIME FLIES’. My brother is pivotal in what I’m doing right now.

I heard you were featured at SXSW. How did that go?
That went pretty good. It was very successful. I just love going out for SXSW. There are always a lot of bands playing and it is noisy hell and its fun being there and being a part of the whole thing. SXSW was a lot of fun.

What would you like someone to come away with after they’ve heard this album?
I hope they come away thinking that it was wan honest record and they liked it.

From the first time that you realized your sense of musicality up until now, what has been the biggest surprise for you?
How do you mean that?

What didn’t you expect to happen that happened? Was the road easier than you thought or harder?
Wow! That’s a good one! I just now started to give the proper effort that the music needs in order to take off and things seems to be going in the right direction and I’m happy with what’s occurring right now. In the past I didn’t put forth the proper effort to try and get where I’m at. I was always trying and not knowing what to do or where to go and as I’ve come along I kind of figured everything out. When everything was in place I started doing what I needed to do. I worked on a lot of projects and a lot of things and had sound issues. I could hear where I hadn’t worked hard enough on some of the tracks. They didn’t sound the way that they were supposed to. I just came around to understanding that I really needed to work harder at everything and that is where I’m at now.

It sounds like you’re always behind the mixing board as a producer. Who are you producing at the moment?
Right now I’m producing KOOL AID who is a part of the SWADE G group. I’m doing his FAMOUS album. It’s marvelous too. I’m more than halfway done with that. It’s a real good album so far. We’ve got a few more songs to do. CHUCK TAYLOR has been back around and I’ve done a couple of little things with him so they’ve got a buzz going around Long Beach and people are liking what his stuff is sounding like. I’ve been working with him and that’s been about it. BLACK NICK who is out on tour with WARREN G is rapping on his album and has been doing some good work as well. We actually have a show that is coming up with WARREN G on June 25th at the KEY CLUB in Hollywood.


http://www.rockwired.com/brian.JPGBRiAN LUSH (FOUNDER, EDiTOR-iN-CHiEF)
BRIAN LUSH holds a BA in Creative Writing from  the UNIVERSITY OF NEW MEXICO. He established ROCKWIRED on New Years of 2004 and hasn’t looked back since. From January 2005 to March 2009, LUSH was the host of the weekly internet radio show ROCKWIRED LIVE. He produced the program for the AMERICAN RADIO NETWORK. As the editor-in-chief for ROCKWiRED MAGAZiNE, LUSH is hands-on when it comes to interviewing and building a lasting rapport with the artists that come ROCKWiRED’s way. As a youngster, BRIAN LUSH had no idea what kind of seed was being planted by reading magazines such as HIT PARADE, HIGH TIMES, SPIN, REQUEST (remember that one?) and even ROLLING STONE (but to a significantly lesser degree). “Those were the days before the internet and being a rock journalist looked like the coolest job imaginable.” says LUSH “But reading these magazines had me imagining that one day I’d be the artist giving all of the clever answers to some poor guy with a tape recorder. Well, life has a way of surprising you. Now, I’m the poor guy with the tape recorder and asking all of the questions.”

CONTACT BRiAN LUSH AT: djlush@rockwired.com

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